• Founder / Editor

    Nico has been hopelessly addicted to golf course architecture and design ever since his first trip to Bandon Dunes in the fall of 2014. He has traveled to some of the great golf destinations on earth, including Pinehurst, the Monterey Peninsula, Ireland, and many more. Nico has worked on multiple design projects ranging from backyard putting greens, professional practice areas, to complete course renovations; and is now focusing on writing about golf architecture, history, and travel.

    The editor of the Subtletees Substack, his work as a golf journalist has been published in The Golfer’s Journal, McKellar Magazine, and the NCGA Magazine.

  • Lead Video Editor

    Following in the footsteps of his father and brother, Jack came to know and love the game as a convert. Getting dragged around the San Francisco Bay Area with his brother, he finally played Pacific Grove Golf Links. “I think it was the par-5 12th that really solidified my legitimate love for the game.” He has been chasing the white ball around America ever since.

    Jack’s creative eye is mostly exercised as the lead editor for all of our video projects. He is the mastermind for every narrative decision made in our videos. 

  • Brand Strategist

    If Kevin could spend the rest of his days playing the local nine holer with one club and a six pack, he would be completely content. His old school, simplistic approach to the game is refreshing, and the Subtletees crew is lucky to have him.

    Every media company needs an idea man. Kevin is the philosophical brain behind Subtletees. What we stand for. Where we’re going. How to communicate that golf is in fact More Than A Game.

  • Producer

    Sharing his amazing producer’s eye all throughout the professional realm, Beau has, to our selfish benefit, decided to share it with us. It doesn’t matter if it’s one of the best courses in the world or the crater field around the corner, Beau always approaches the game with the same amount of joy and excitement to learn.

    Beau has many years of working in photo and video production, the majority of which includes commercial work with stars such as Robert Downey Jr., Margot Robbie, Jordan Spieth, and many more. 

  • Creative Director

    During the pandemic, Caleb got taken to a local public golf course, and didn’t make contact with a ball for 8 holes and about 75 strokes. He walked up to the 9th tee and grabbed a driver thinking, “This is going right up the middle.” He swung as hard as he could, smoked it, and was sold. He fell in love with the game and has been officially bitten by the bug.

    From the granular to the general, Caleb is the guiding light and implementation for every creative element of Subtletees. He specializes in graphic design, website development, and everything that requires a keen eye and a creative personality.